Fractional CMO, Developer & Search Strategist — in One Partner.

I'm Ryan Tims — a fractional CMO, organic search strategist, and developer who helps brands grow with less vendor chaos. Paid media, SEO, AI search visibility, and web development, strategically planned and personally implemented by one person who treats your business like his own.

You shouldn’t need an agency, a freelancer, a developer, and a consultant just to grow.

Most brands end up piecing growth together across disconnected vendors: a paid media contractor managing campaigns, an SEO team making recommendations, a designer building pages, and a developer fixing what breaks.

Four retainers. Four perspectives. Four timelines. And too often, no one is responsible for making sure all of it is moving the business toward the same goal.

That’s the gap I close.

I bring strategy, paid media, search growth, web development, and implementation together in one partnership — so the work does not get handed off, delayed, diluted, or left sitting in a slide deck.

Search is changing.

1.5 billion+

People use Google AI Overviews
every month

Google says AI Overviews have scaled to more than 1.5 billion monthly users across 200 countries and territories. Search is no longer just ten blue links — brands need content, structure, authority, and technical clarity built for both traditional search and AI-powered results.

The old playbook is getting harder to manage.

Search is changing. Paid media is getting more expensive. Customer journeys are spread across more platforms, tools, and touchpoints than ever. The brands that win are not just doing “more marketing” — they are connecting the pieces.

Cost-per-click is skyrocketing

13%

The average year-over-year increase
in cost per each click on Google

According to Google's own statistics, that is a 40% increase in cost per click for Google ads in the last 3 years.

Cost-per-impression is too

10%

The year-over-year cost per impression
increase on Meta (Facebook & Instagram)

The projected cost-per-impression (CPM) increase is expected to rise to a 20% YoY into 2027.

Barzel Solutions exists to help brands navigate the ever-increasing complexity of the digital marketplace in order to establish true, sustainable growth.

That's why I'm here.

I work best with two kinds of brands.

You've been burned by outsourcing. You've worked with agencies and freelancers before. The work was technically delivered, but you felt disconnected — like nobody actually understood your business or cared about the outcome. You want a partner who sees what you're building.

You have a strong team but need a real thinking partner. You know the space. You've used the agencies. What you actually need is someone who can get in the dirt with you, think like an owner, and execute without creating more complexity.

Every client I have was referred. I don't run ads for myself. I don't cold pitch. That's intentional — it keeps the work honest, the roster small, and the partnerships long-term. If that's the kind of partner your business needs, we should talk.

Strategy, ads, search, and development — planned and implemented by one partner.

Paid Media

Meta, Google, Amazon, Pinterest

Campaign architecture, testing, and ongoing optimization across the platforms that matter for your business. I do not just “manage” accounts — I rebuild the structure underneath them so spend becomes more intentional, measurable, and profitable.

The goal is not simply to spend more. It is to make every dollar work harder.

Search Growth

Traditional SEO + AI Search Visibility

Keyword research, technical fixes, site structure, internal linking, on-page optimization, content direction, schema, and authority-building. But the real difference is implementation: I do not hand you a 40-page audit and leave you to find a developer.

I identify what matters, prioritize the work, and help get it shipped.

Web Development & Design

Shopify, Wordpress, Webflow

Landing pages, service pages, collection pages, integrations, speed improvements, tracking fixes, checkout flow, conversion rate optimization, and custom code where needed.

I build the pages, connect the tools, fix what breaks, and own the result.

...And here's what I don't do.

I don’t run your social media calendar.
I don’t shoot your videos or create your visuals.
I don’t pretend to be your content creator, photographer, and growth strategist all at once.

Those things matter — but they’re not my craft.

My work is the growth system around them: the strategy, campaigns, search visibility, website structure, landing pages, integrations, tracking, funnels, and conversion paths that help your content and offers turn into profitable growth.

That’s the difference. I don’t just help you make more noise. I help make sure the right people can find you, trust you, and take action.

Ready to Grow?

Tell me a bit about your business and what you're trying to grow. I read every message myself. If we're a fit, I'll suggest a call. If we're not, I'll usually point you to someone who is.