Fractional CMO, Developer & Search Strategist — in One Partner.

You shouldn’t need an agency, a freelancer, a developer, and a consultant just to grow.

Most brands end up piecing growth together across disconnected vendors: a paid media contractor managing campaigns, an SEO team making recommendations, a designer building pages, and a developer fixing what breaks.

Four retainers. Four perspectives. Four timelines. And too often, no one is responsible for making sure all of it is moving the business toward the same goal.

That’s the gap I close.

I bring strategy, paid media, search growth, web development, and implementation together in one partnership — so the work does not get handed off, delayed, diluted, or left sitting in a slide deck.

Just as iron sharpens iron, Barzel Solutions exists to come along side of your business to sharpen and strengthen the tools in your hands.

Paid Media

Meta, Google, Amazon, Pinterest

Campaign architecture, testing, and ongoing optimization across the platforms that matter for your business. I do not just “manage” accounts — I rebuild the structure underneath them so spend becomes more intentional, measurable, and profitable.

The goal is not simply to spend more. It is to make every dollar work harder.

Search Growth

Traditional SEO + AI Search Visibility

Keyword research, technical fixes, site structure, internal linking, on-page optimization, content direction, schema, and authority-building. But the real difference is implementation: I do not hand you a 40-page audit and leave you to find a developer.

I identify what matters, prioritize the work, and help get it shipped.

Web Development & Design

Shopify, Wordpress, Webflow

Landing pages, service pages, collection pages, integrations, speed improvements, tracking fixes, checkout flow, conversion rate optimization, and custom code where needed.

I build the pages, connect the tools, fix what breaks, and own the result.